Liquid headache relief, when only fast will do. No headaches from the sales figures either.
System Professional was looking to raise brand awareness for their salon exclusive haircare products. Price range, point of sale and complex product breakdown meant customer reach was limited in an already busy high-end space.
Due to the scientific characteristics of SP’s product range - a bespoke combination of haircare products unique to each individual called ‘Energy Code’ - the customer understanding of the product was not immediate.
It was clear that the right approach was to focus on the product - rather than the product itself. It highlighted the fact that there are 174 million possible product combinations.
Dedicated POS was sent to salons to encourage stylists to act as brand ambassadors - and a social media campaign married the feeling of having great hair with a soft educational component explaining the product architecture.
Pret have always sold coffee. In fact, Pret coffee is very good coffee: fair-trade, organic beans and every barista has twelve weeks of intensive training. However, customers were buying their food from Pret and their coffee elsewhere. This campaign helped to change all that. Pret coffee now accounts for over 15% of their sales. Of course, we didn't just come up with one coffee campaign. Whilst there can only ever be one winner, this one came a close second. The Coffee Amnesty was an activation idea that could sit with any campaign.
A distinctive all-channel pan-European disease-awareness campaign for the oft-embarrassing condition called Overactive Bladder. Sufferers often plan their lives around the availability of public toilets so part of the campaign was an App to help locate them. Needless to say the results of the campaign weren't at all embarrassing.
An out of home campaign of giant Bassetts allsorts and cool animations on digital channels. What a feast for the eyes.
A pitch winning campaign about care of cancer patients in the workplace and how Macmillan can help including, print, email and video content.
This product turns your ordinary coffee into a delicious latte. These ads turned the launch into one of Nestle's most successful ever. The campaign extended into social with a downloadable App where you could 'froth up' your own pics.
After a successful pitch we went on to produce full service creative solutions for the bed company Feather & Black including internal creative workshops, brand strategy, all media solutions, brochure design and creation and website re-design. Phew.
If these had run they would of helped Renault get their hands on even more of the European vans market
Another striking pitch winning idea for a distinctively different bedstore.
Not everyone can afford a £300 million Super Yacht. By identifying the select group that could (That's a mere 250 people), we designed and delivered a unique global campaign to communicate with them on their terms, using tailored technology, breathtaking photography and irresistible content.
Whilst at Publicis I spent a couple of years as EMEA creative director on the HP business. Please scroll through and see a small selection of some of the work produced.
Health bars don't have to taste like cardboard and posters don't have to look like wallpaper.
B&Q all of DIY/Home programming on Channel 4. It was Channel 4's biggest ever sponsorship deal and this big pitch-winning solution ran for over two years. Now that's an idea with legs!
The highest standard of bespoke care for those in need. We helped to build this brand from the ground up. From logo creation, website, advertising, filmed content and brochure, to a tailored patients' app.
Bovikalc is a calcium supplement given to cows at calving when their calcium is low and they become susceptible to hypocalcemia, or Milk fever. An unpromising start for an award winning campaign, you may think, but, an incisive insight, a simple concept and high quality photography changed all that.
Global work for Ballantines Premium 12 year old scotch. Ran as lenticular posters, press ads and web banners.
